A funny thing happened on the way to the forum!
Well, maybe not, I just always wanted to use that line. Over the last number of years marketing has gone through a transformation. In the same period we have continued to witness the turbulent tide of technological, social, and economic change. Indeed the digital world is so transforming and the speed of change so fast that it brings enough challenges of its own, demanding a management capability for rapid response to changing marketing needs. The world is changing – and big